Money for nothing

This fact sheet title is probably a bit misleading but refers to fundraising areas where money can be raised without too much input from the fundraiser and/or investment. You will also note that this is not going to bring you in thousands of pounds (unless you have a very large database) but can be useful to know.

Charity Flowers Direct

This is a limited company owned by the charity Age Concern. They are the UK's only service that delivers flowers from Guernsey by post. To market this service they offer other charities an exchange. Your charity markets Charity Flowers Direct and in return Charity Flowers Direct issue you with a unique number that when quoted by 'your' buyers gets you 15% of the sales. You benefit because you can ask donors (be they're all donors or certain ones you pick) if they buy flowers to buy them this way, thus benefiting your charity and Age Concern i.e. 100% goes to charity!

This is an excellent opportunity for charities to help each other and for purchasing power of donors to really make a difference.

Contact
Marketing Department at Charity Flowers on 0990 133031
Charity Flowers Limited
PO Box 555
Guernsey
GY1 6JA

The flowers are 100% quality guaranteed, although note that using post means that delivery date is not guaranteed. However, the flowers are of excellent quality and extremely well presented.

Feature Link

This relates to regional newspapers. Feature Link is based on the idea that you give your local paper a 'feature', a story. They place this story in the middle of the page and then they ring up their clients and ask if they would like to place an advert around your feature. The client benefits because they are seen to care, the paper benefits because they get the majority of the sales, and the charity (last but least!!) get a percentage of the sales (minimum of 10%). There is a contract that needs to be signed between the charity and the individual Regional Paper. This does not offer a huge amount of money but why miss a chance to gain some percentage whilst gaining publicity. Note that those companies that put an advert around the feature may be contactable by you to donate directly??

Each newspaper should have a feature link editor. There is co-ordinator in London that co-ordinates and promotes feature link in the regional on a national scale. This has been used widely by the larger charities - Comic Relief, Starlight Foundation, etc, however there is no reason why you should look into creating a good relationship with your local paper.
If you use the Feature Link Coordinator, there is an initial investment, but all details are then taken care of through the Coordinator, requiring little or no time investment from the professional fundraiser.

For further information on Feature Link contact
Newspaper Society on 020 7636 7014 or by fax on 020 7436 3873.

Professional fundraisers (Give As You Earn)

These are people that go around to companies and tout for Give As You Earn. They take a portfolio with them of the charities available and get companies to join the scheme. With regard to charities, each GAYE donor they secure for a charity, that charity is required to pay a sum upfront. Initially this can seem disconcerting but statistics from CAF say that the average donor lasts three years and that statistics show that it is a worthwhile exercise.

Whilst charities may feel that they are being 'used' in some way, they do not have to use their own people to source these companies and indeed only have to pay when a GAYE subscription has been made. However note the sum that is paid to the professional fundraisers is usually higher than the monthly subscription obtained and therefore the charity will have to come up with this money first.

Other fact sheets in Annual fundraising
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