Fact sheets

Annual fundraising

 A donor support team

 Celebrities and speakers

 Charitable trusts - raising your game 1

 Charitable trusts - raising your game 2

 Check List for a Fundraising Budget

 Direct mail - a charity's guide

 Fundraising pack fact sheet

 Gifts of shares - big gift fundraising

 Grant making trust information sources

 Grant making trusts 1

 Grant making trusts 2

 Grant making trusts 3

 Information on printing

 Money for nothing

 Quick reference direct mail

 Seven Deadly Sins of Fundraising

 Team brainstorming - where to fundraise

 The internet

 Tips for Brochures/Newsletters

 Using e-mail in fundraising

 What the Media Wants

 Writing a speech quickly

 Writing the fundraising proposal to trusts

 Your Press Release

 
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TIPS FOR YOUR BROCHURES/NEWSLETTERS

Ask yourself the following:-
 
 
  • Does your brochure address an overall 'public' or do you think your market is better served on a more personal basis.  If the latter is so you are probably more likely to need a high quality printed brochure/newsletter.
  • Is your brochure different for different people e.g. individuals, companies, groups of people, volunteers, fundraisers, old donors, new donors.  Does it matter?
  • do you write differently to your different supporters?  Does it matter?
  • What is the purpose of your brochure/newsletter.  Is it to give information, provide credibility, create donations?
  • Does it need a response mechanism e.g. by cheque, credit card, standing orders, legacy, gifts in kind, gift aid, data protection, dedicated gifts.
  • What are other charities doing?
  • Is your message clear and simple?
  • How much are you asking them to read?  Will an individual read what you send out?  Ask them.
  • What tone do you use?  What will it look like?  Will you tease or answer all questions they may ask?
  • What resources do you have to develop your brochure/newsletter?
  • Are you the best person to develop your brochure/newsletter?
  • If it the angle is raising money are you also including how the money is spent?

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