Fact sheets

Corporate

 "Selling" to a company 1

 "Selling" to a company 2

 Corporate fundraising

 Corporate presentations

 Fundraising at company gatherings

 Give As You Earn FAQs

 Ideas for corporate fundraising events

 Marketing to Companies

 
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Corporate presentations

Research on the corporate you will be presenting to will be important for two main reasons.

Corporates have different community projects and you need to tailor your presentation to meet those needs
Confidence in your presentation. Information is power!

Powerpoint Presentations

These are probably the most simple forms of presenting and allow you to create slides that can be used for overhead projections or notes that can be left with the person/team you are presenting to.

It is important to remember that an individual within an organisation has a job to do. This means success is very high on the agenda so being able to show your own organisations ability to deliver and the potential marriage of goals is very useful.

Having said all that it is equally important to remain as flexible as possible. Corporates always have different agendas going on and to be too rigid in what you are look for may not allow enough flexibility. If you are going in blind it is better to have a couple of projects priced up to explain, depending on how the meeting unfolds.

Practicalities.

  • Look at past donors.  These are likely to offer you a greater chance of getting to the person who counts and will enable you to build on the relationship. You may also have developed a relationship were you may get some insider knowledge as to the goals of the company relating  to their community giving image, be it internal or external policies.
  • Look at any contacts you may have with that organisation either  high level, through your board, or through donors who may get you a foot in the door.
  • Think of doing this the opposite way.  Who is on your board, where do they have access.  Who are your donors, where do they have access. And tailor your presentation and entrance through them.
  • Ring up and get annual reports and any community giving programmes/policy they may have. This begins your presentation.
  • Talk and discuss what projects you have running that match this policy.

    • Tailor and price up the projects.  Don't forget to include administration costs.  Many charities give the donor the exact cost of the project and fall short on how they are to actually deliver the project.
  • Include their company logo, your organisational logo and any photos that show the work of your organisation.
  • Listen to what is being said.  People often give away the problems they foresee with your project and their company. It is important to offer alternatives or answer questions positively but always note what is being said.
  • Be positive. This is a win-win situation where the company gets to promote their own community giving and the charity gets the funding to provide the community service.
Always follow up presentations with a letter or a phone call.
 

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