Relating to the Company - cause related marketing

Very few charities are able to boast being able to achieve this 'cause related marketing' goal. There is often very little synergy between what the charity can offer the company and what the company can in return can offer the charity - common goals, if you like.

However it does happen.

The following is a suggestion to present your charity in a more 'corporate light' by creating a leaflet that divulges the statistics of your charity.

This leaflet should contain the some or all of the following and should be presented using visual aids e.g. graphs, pie charts etc.

1. Growth since the charity began or over a period of time.

2. No of supporters

3. Breakdown of these supporters (who are they, what else do you know about them)

4. How much do the supporters contribute and in what way.

5. Breakdown of the organisation - geographically, demographically etc.

6. Breakdown of who you support (any growth, etc.).

7. Website. Do you have a website. How may visitors/hits does it have each month?

8. What marketing materials do you produce and to who and how many are distributed each year?

9. Include endorsement from businessmen, celebrities etc.

Companies are, of course interested in the where there money is going to go, but showing them that you know your supporter base may offer some synergy between them and yourselves as your supporters may also be clients/potential clients. This does not mean that they can use you to get more clients, but that supporting you also means showing their clients their social responsibility policies.

Other fact sheets in Corporate
Fact sheet index

Email a question

Copyright of Alba Fundraising Ltd or the individuals or companies who contribute to this website. This material may be copied and distributed freely on the understanding that no profit is made from doing so.

Disclaimer: No payment is received from suppliers, companies or individuals for publishing their details on this website. The information is offered by those in the fundraising arena and whilst we try to make every effort to ensure the integrity of this information, Alba Fundraising Ltd cannot be held responsible for any inaccuracies, or any loss or inconvenience that may be caused by using this site.

home | resources | fact sheets | services
site map | download the site
Alba Fundraising Ltd.
Tel: 44 (0) 7775868768, Email: alba@alba-lewis.demon.co.uk
Web: www.professionalfundraiser.org.uk

Web site design by Vivid Interactive.