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Fundraising ideas
Introduction
This lecture has 118 ideas. Some you will use for your fundraising pack
sent out to your supporters and some you may consider running from head
office. Not all will do both and you may consider some will do neither.
The key to fundraising is to lead people by giving them the confidence
to believe that they can fundraise. The second thing is to make it as easy
and straight forward as possible.
This involves giving them advice at all stages. Make them take it slowly.
Tell them to start small and get bigger the next time. If a person organises
an event that has been challenging but not caused them excess stress, they
will probably do it again, because it is fun to achieve things. If they
have felt that your input was important to them they will probably do it
again for YOU and your organisation.
MAKE SURE THAT THEY FEEL THAT THEY CAN CONTACT YOU AT ANY TIME TO ASK
YOUR ADVICE. YOU ARE THE PROFESSIONAL. In my experience most people just
need to have someone to bounce ideas off. Be clear about what you can do
and what you can't. Don't make promises you can't keep.
The best fundraising for a member of the public is to change something
they already do into a fundraising event. This means, usually, their hobbies,
like, going to leisure centres, if they are pub goers, if they have things
they do regularly with their children e.g. ballet classes, football classes;
get the mums together and do a treasure hunt, get their daughter's ballet
school to go to an old people's home and do a show for a donation etc etc.
From seeds do oak trees grow...................
As already mentioned these are ideas to include in your pack that is
sent out. It is perhaps then necessary for the individual to ring you for
a checklist on each of the subjects. We hope to be drawing checklists for
each idea.
Note: before you go any further you will need to find out what happens
when someone calls your organisation. For example when they call up are
they asked if they are interested purely in information or in something
that includes fundraising or information that only talks about volunteering.
The reason I ask this is I have rung up several of the UK's larger charities
and was sent out too much information. I really suggest that the less information
that is sent out the simpler it is to understand. See lecture on Fundraising
Pack.
In brief someone who is interested in fundraising needs to speak to
your fundraisers so they can send out what is appropriate. Someone who
wishes to volunteer for fundraising, again needs to speak to a fundraiser
to establish exactly what they are looking for and what commitment the
organisation is looking for (look at lecture on Volunteer Fundraising).
It is up to you to tailor the following information but the main points
are not to overload the individual and to appear in your information that
you are able to support them. This does not mean that you do not have your
limits but, it in fact sets your limits for you. It is ALWAYS all right
to tell people that unfortunately you are unable to do certain things.
I think that as long as you are clear then people cannot be disappointed.
A - Z on fundraising ideas
A
Auctions
Athletic Races
Aerobic Events
Assault Course
B
Baby ShowBaby
picture quiz (at work?)
Badminton Competition
Ball (fancy dress; Halloween)
Balloon Race
Barn Dance
BBQBingo
Book Sale
Bowling Competition
Bridge Evening
Bring and Buy Sale
Busking (outside your company dining room?)
Ballet class show for parents
Bike Race
C
Cake day (bake a cake)
Car Boot SaleCarol Concert
Charity T-shirt day (perhaps designed by a celebrity?)
Children's party
Coffee Morning
Cooking Competition
Cycle Ride
Christmas Card Sales
Craft Show
D
Darts evening
Dinner/dance
Dog Show
Dance Marathon
E
Easter Egg
Raffle
Essay Writing Competition
Exhibition
Expedition
Exercise bike race
F
Fashion Show
Fete
Fishing Competition
Football Match (e.g. teachers vs parents?)
Forum/Debate
Fancy Dress Party
G
Go-carting
Garden Party
Golf Tournament
Gymnastics Display
Gym Challenge
Graduation Party
Guess the weight of your head teacher!
H
Halloween Party
Horse Show
I
Indoor GamesIt's A Knockout
J
Jam Making
Juggling Competition
Jumble Sale
K
Kite Flying Competition
Knitting competition/auction
Karoke theme competition
Knobbly Knees competition (guess your partner competition)
L
Lawn Mowing competition/sponsored event
Log Throwing
M
Mini marathon
Midsummer Party
Mastermind Event
Mufti Day
N
Nice to Your Neighbour Day
O
Old time Music Hall evening
Opera evening
P
Pantomime
Parachute Jump
Party!Party
Pet Show
Pub Quiz
Penny Race
Pub Crawl
Q
Quiz
Queue-a-thon
R
Racing Night
Raffle
Rag Week
Riding Competition
Rowing Competition (your gym/local river)
Running competition
S
Swimming Gala
Squash Tournament
Sponsored anything-a-thon
Swim-a-thon
Swear Box
Stars in Their Eyes competition
Sports Match
School Quiz
Selling refreshments at any do
Selling charity merchandise
School Play
T
Tennis competition
Treasure Hunt
Toothpick Bake Bean-a-thon
Tombola
Tea dance
Teddy Bear Raffle
U
Underwear party?!!
V
Volley Ball competition
Vintage Car Day
Vintage Wine Tasting
W
Window cleaning
Washing Cars
Wine Tasting Evening
Walking on Broken Glass
Waxing event - wax your hairy chest!
Weight - Guess the weight competition
X
X!X!X!X!
Y
Youth Club Disco
Your Ideas!
Z
Zany zany zany Ideas?
Let me know anything else that you can add to that.
Top ten tips on organising an event
(The following is what I have sent out to members of the public as
a check list when they are interested in fundraising.)
F
Find and organise a charity committee of not more than 5-10 people
(the fewer people you require the easier it will be to organise a committee).
U
Unite to discuss the responsibilities of each individual or team. e.g
Venue,Media, Refreshments, Posters, Programme, Special Equipment
Setting up/Clearing Up, Book keeping, Sponsorship money
N
Nominate a time and place to arrange regular meetings
D
Decide on what the estimates will be
How much money is it likely to cost?
How much time will it take to organise?
How much do you think it will raise (if you haven't done this before,
look closely at the costs. Fundraising is not an exact science.
R
Resources. Draw up a budget and work out how to reduce and meet
costs. If you have specific costs e.g. printing tickets etc see if you
can get something donated or sponsored.
Discuss how costs can be met:
A
Advertise. Tell your friends, colleagues and relatives
Send a simple press release 2/3 weeks before your activity
Make a list of local newspapers, magazines and radio stations
(Press Guides will be available in your local library). This should
be
typed and one side only, preferably on your headed paper. Give your
press release a catchy title.
Remember what the press need to know: who, where, what, why, when and
how!
Give a contact name and telephone number.
I
Inform. Be sure that you explain to other people on any printed
material why you want to raise money and why they should support
you.
S
Suggest clever ideas that you think will make the event more
successful. Use your imagination, think creatively.
E
Engage the help of others. Contact (the charity contact and number).
The charity is available to give you professional advice on how to make
the
most of your event. Draw on the expertise of the people around you.
R
Relax and enjoy the day and remember your efforts are really helping
(charity cause) and that we are grateful for your support.
Conclusion
Use the above to help you develop a fundraising pack to get the individual
donors to become active. You can only do this by making fundraising seem
simple. Focussing on what the individual already does and supporting them
to change this into a simple fundraising event will allow more chances
of success and therefore continued support.

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