General Press Pack

An organisation should also have on hand a general press pack that is available to the press at any events and also to the media contacts that are developed by the fundraiser. Nowadays having the copy and photos in an electronic form is very helpful. Remember the easier it is to manipulate the information for the Media the more likely they are to use it.

The Press Pack should include:-

A brief history of the Charity.
A list of Services the charity provides and what that means to the public
A list of the finances of the charity adn what the services cost, broken down into simple statistics
A question and answer sheet
A list of management and their backgrounds.
A list of celebrity/VIP supporters
A sheet on the statistics
Photographs/images
A couple of 'stories'/casestudies on the work of the Charity.
A list of recipients willing to talk about the Charity.
Current news releases.
List of events coming up
Your contact details.

Other fact sheets in Organizational planning
Fact sheet index

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