Your Press Release

A press release is easy to understand and answers the following questions in the first paragraph:-

Who
What
Why
When
Where

Then the next paragraph introduces the details. These should be short parapgraphs not more than two to three sentences long.

Besure your report is complete but don't pad it out with unnecessary details.

State where the information has come from and the person's title etc.

Include any appropriate photographs.

(Be aware that the media often wish to receive press releases by e-mail)

Please note that it is often easy when starting to engage the media that a lot of press releases could go out. It is vital to not swamp your new contacts and to ensure that they are newsworthy. Once you establish contacts and understand how the media works you will begin to know what works and what does not. As in the other fact sheets - your media contacts what reliability and your understanding of what constitutes as NEWS.

Other fact sheets in Annual fundraising
Fact sheet index

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