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Non verbal communication

Having this skill is a useful tool when meeting customers and building on a relationship. This is not to say that the following is a bible but will help you to have more information when trying to read into a situation. One of the powers of an excellent fundraiser is their ability to use instinct and creativity to build a solid relationship.

Don't forget the best relationships are long term - this applies to both companies and individual - after all individuals; especially in today's society continually change jobs. If they have had a successful and happy relationship they may take you with them. The point is too much energy is used up in trying to make new businesses and not enough on developing an existing business.

It is said that the most important thing when communicating is to be aware of how you say things as this is the part that is picked up on the most, not what you say! It is said that body language accounts for over 50% of the impact of someone's message. This is quite something!

Here are some indicators and their suggested meanings for you to think about next time you are in a meeting. Don't forget to watch yourself as well as the other person!

  • Pupils get bigger if people like something
  • Arms crossed suggest something defensive or negative (don't forget they may have hurt their arm just before you came in!)
  • Legs when crossed portray negative feelings (don't forget negative feelings include shyness).
  • If someone copies your body language it means that they agree with your point of view.
The more one becomes aware of your own body language the more you will become aware of other people's non verbal communication.

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